Book Review: FREE - The Future of a Radical Price by Chris Anderson

Hey guys - finished another fantastic book. The book, FREE - The Future of a Radical Price, by Chris Anderson, who previously wrote, The Long Tail, is about the concept of FREE & how it is changing in today's society.

He starts talking about the Industrial Revolution, & how the concept of FREE was either to 1. Entice you (give you a little bit, ie freebies at the grocery store), 2. Be included in the cost when you buy, 3. Marketing gimmick - buy one, get one free (ie buy one at 1/2 off). And how in the Industrial Age, whose concepts are based on scarce resources, goods, the concept of FREE bred distrust, reeked of scams, etc.

However, with the advent of increasing computing speed, bandwidth, and memory, the Internet is changing the concept of FREE, to be actually really FREE. For example, with improving technology, Moore's Law, and others, the amount of information is doubling every 18 months, and the price of computers is drastically falling (down to as close to zero as possible). And with services, digital media, non-tangible goods/services increasing in ever increasing supply over tangible goods/services, small entrepreneurial companies recognizing this trait have started to rake in profits over the slower, larger corporations. The book is filled with tons of examples, from RyanAir, Google, environmental companies (the list goes on & on), Chris Anderson weaves a fantastic thesis on the concept of FREE & how it is changing in today's Digital Age - politically, economically, socially. You can download a FREE audioversion (abridged) at the following link (not affiliate).

Check it out. I liken it to the book, The World is Flat by Thomas Friedman.